Eastbay Rebrand

Eastbay is an supplier of athletic footwear, apparel and sports equipment, which sells by direct mail. Since 1997, it has been the direct-to-mail division of the F. W. Woolworth Company, now known as Foot Locker, Inc. The project involved a revitalization of the Eastbay brand, updating the logo and introducing new marketing vehicles such as pop-up stores, the Eastbay Performance product line, and a revamped catalog.